Color Psychology and Web Design: Strengthening the Brand Image
Color psychology plays a crucial role in web design as it helps in strengthening the brand image. Understanding the psychological impact of colors can help designers create websites that evoke the desired emotions and positively influence user engagement. By strategically selecting colors that align with the brand's personality and convey the desired message, web designers can create a visually appealing, cohesive, and memorable online presence that resonates with the target audience.