Developing a Digital Strategy (DIGITAL STRATEGY)

Digital strategy is the road map that a business or organization plans to achieve certain goals using digital channels. Digital strategy is important to increase brand awareness, reach the target audience, strengthen customer relationships and achieve business goals.

When creating a digital strategy, the company's goals and target audience are first determined. Then, the current situation is analyzed, goals are determined, target audience analysis is made, channels and tactics are selected, a plan is created and implemented.

Elements of digital strategy include goals, target audience, competitive analysis, channel selection, content strategy, marketing automation, measurement and analysis.

When implementing a digital strategy, the determined plan should be adhered to and performance should be constantly monitored and evaluated. When managing digital marketing channels, content should be published, interactions should be responded to and advertising campaigns should be managed.

Digital strategy success is often measured by the rate at which set goals are achieved. Website traffic, conversions, social media engagement, email marketing performance and other metrics are tracked using measurement tools.

Digital strategy development costs vary depending on the needs of the business, the experience of the chosen strategy consultant and the size of the business. Some consultants charge hourly, while others may charge on a per-project basis.

Since the digital landscape is changing rapidly, the digital strategy must also be constantly updated. New trends, technological developments and changes in marketing channels may require updating the strategy.